Business Model Canvas
Strategic overview 2026-2031 | 1M learners by 2031 | 50 centres + 50 licensees
Company
RobocodeUK
Kids Tech Education (6-17)Vision & Mission
Vision: 1 million learners by 2031 | 50 centres + 50 licensees
Mission: Equip 6-17 year olds with real-world technology skills through joyful, hands-on learning
800
Students
Jun 2026
Jun 2026
95%
Retention
50+50
Centres
2031
2031
Key Partners (KP)
- Schools & Local Authorities (venues, HAF, SEND/AP)
- BCS, AQA, Eduqas (qualifications)
- Solihull, Birmingham, Walsall LAs
- BCU, Solihull College (placements, bids)
- Franchise operators (Leicester, East Ham, Small Heath)
- International licensees (Saudi, Kuwait, China)
- IKEA Birmingham (pop-ups, kits)
- Grant bodies (Norton, Community Safety, TechFirst)
- Home-ed networks
- Kit & 3D printing suppliers
- British Franchise Association
Key Activities (KA)
- Weekly course delivery
- Holiday Camps & HAF
- LTP programme (GCSE pathway)
- Free Tech Assessments
- Student assessment & certification
- Franchise systemisation
- International licensing
- CRM management (Pipedrive)
- Curriculum dev & weekly QA
- Teacher training & probation
- School workshops & clubs
- SEND/AP tutoring
- Competition coaching (FTC)
- Kit production & distribution
Value Propositions (VP)
Parents (B2C)
- Real qualifications (BCS, AQA GCSE)
- Age 6-17 progression with ranks
- Hands-on: robots, games, AI, 3D
- Weekly progress reports
- Premium robotics kits for home
- Holiday Tech Camps
- LTP: GCSE alternative pathway
Schools (B2B)
- Workshops, assemblies, clubs
- Subscription packages
- SEND/AP specialist tutoring
Franchisees
- Proven system-led model
- Central CRM/LMS/QA/training
- BFA-aligned agreement
Local Authorities
- HAF-compliant delivery
- SEND/AP statutory support
Customer Relations (CR)
- Free Tech Assessment (trust-building)
- Time-based packages
- ClassDojo parent updates
- Teacher-led engagement
- Multi-touch re-engagement
- Consultative sales (LTP, SEND)
- Franchise QA & dashboards
- Community events
- Rank progression system
- Competition pathway
- Graduation events
Customer Segments (CS)
B2C
- Parents seeking tech education
- Home-ed families
- UC-funded families (HAF)
B2B
- Primary & Secondary Schools
- Universities & Colleges
B2G
- Local Authorities (HAF, SEND/AP)
Scale Partners
- Franchise buyers (UK)
- International licensees
Key Resources (KR)
- Shirley flagship centre
- Leicester franchise
- Teaching & sales staff
- LMS platform
- CRM (Pipedrive + JotForm)
- Curriculum IP (all courses)
- Hardware & electronics
- Kit inventory
- Franchise playbook & legal
- Brand assets & templates
- JCQ exam accreditation
- Deputy (HR/scheduling)
- SOPs (Scribehow)
Channels (CH)
Acquisition
- Paid ads (Meta, Google)
- Organic social (IG, LinkedIn, YT)
- Free Tech Assessments
- Community events & roadshows
- School visits & outreach
- Referrals & word-of-mouth
- Website (SEO)
- WhatsApp (catalogue)
- Corporate pop-ups (IKEA)
- HAF as lead feeder
Delivery
- In-centre (Shirley)
- School-hosted
- Multi-venue HAF
- Franchise centres
Cost Structure (CO)
- Staff (teaching, sales, admin, mgmt)
- Premises (rent, utilities, insurance)
- Marketing (ads, content, events)
- Technology (CRM, LMS, Deputy)
- Hardware (robots, printers, laptops)
- Kit production & stock
- Certification fees (BCS, AQA)
- Franchise setup (legal, docs, training)
- Merchandise
- Compliance (DBS, safeguarding, ICO)
Monthly Costs: ~£45,000
Revenue Streams (RS)
- P1: Regular Courses (recurring)
- P1: Holiday Camps (seasonal)
- P1: HAF (grant-funded)
- P1: LTP Programme (recurring)
- P1: Franchise fees
- P1: International licensing
- P1: Premium robotics kits
- P2: Schools (B2B)
- P2: SEND/AP tutoring
- P2: Competition teams
- P3: Merchandise
- P3: Exam centre
- P3: Curriculum writing
Target: £54k/month @ 500 students | Profit: ~£9k
Project Manager
Manage projects and tasks with AI-powered categorization
🤖 AI Task Prioritization Natural Language
How it works: Describe your current priorities in natural language. AI will reorder tasks based on your context within the selected scope. This doesn't change P1/P2/P3 priorities (those stay as your source of truth).
Add Task AI auto-categorizes
Click to upload or drag and drop files
Max 50MB per file
Trash
Deleted tasks are kept here for 30 days before permanent deletion
Analytics & Performance
Track progress across projects and team members
📁 Project Progress
➕ Add New Project